Reading Room, Ltd.: Reading Room appoints MD after growth of digital consultancy offering

Reading Room, the UK-based digital consultancy acquired by Fat Media Group in 2018, has announced this month that David Lillington will become managing director.The new senior role has been created specifically to address the rapid growth that Reading Room has experienced over the last 12 months.Since joining the business in April 2019 as group strategy director, Lillington has played a key role in re-shaping the Reading Room's proposition, shifting the brand offering towards evidence-led, strategic consultation and user-centred digital solutions.Despite the huge economic turmoil the world has experienced this year, this renewed focus has already led to an influx of new public sector and enterprise clients, such as the British Safety Council and Circle Health Group. The consultancy continues to see a huge increase demand for research-led digital strategies and solutions, as many companies seek help to understand changes in service user behaviour due to Covid-19, and need a partner to oversee the transition from traditional to digital services models.Speaking on his new role, Lilington said: "I'm very excited to be taking on the role of managing director at such a crucial point in the history of Reading Room. For the last 18 months, I've been working closely with our group chief executive officer, David Durnford, to shape the strategic vision for the business and to reposition the Reading Room brand as a user-centric and data-driven consultancy."I'm passionate about engendering a culture of fresh thinking and exploration when it comes to tackling client challenges. This consultative approach has been instrumental in strengthening our client relationships and has empowered us to help our clients navigate through even the toughest of times. I'm thrilled to be taking Reading Room forward on the next stage of the journey."