Ready Player Me: Sunglass Hut and Ready Player Me Collaborate to Bring Digital Sunglasses to Avatars

NEW YORK-EssilorLuxottica's Sunglass Hut, in partnership with avatar platform Ready Player Me, has announced their partnership to offer digital sunglasses that allow users to accessorize their avatars, as a first-of-a-kind initiative that merges virtual worlds and physical retail. In a new collaboration which started yesterday, customers can visit select Sunglass Hut stores across the U.S. to claim free sunglasses for their avatars.