ReCharge Blog Total cost of ownership: Why it's on every brand's mind (and what to make of it)

Business is simple in concept: Sell products to generate revenue, use the revenue to cover costs, and consider the remainder profit. Nice! Except that the middle portion of that equation can be trickier than it sounds. For ecommerce brands in particular, costs come from all sides. Physical goods come with costs for production, warehousing, andThe post Total cost of ownership: Why it's on every brand's mind (and what to make of it) appeared first on Recharge.