Recruitics Blog What is Employee Branding and Why Does It Matter?

Employee branding is creating a positive perception of an organization through its employees. A positive employee brand attracts quality talent, boosts retention rates, increases revenue, and turns employees into authentic brand ambassadors. Key TakeawaysEmployee branding is distinct from employer branding and focuses on how current employees perceive and represent the company.Businesses implementing strong employee branding strategies report tangible benefits, with 75% experiencing increased revenue and 50% seeing improved profitability.Effective employee branding is essential for connecting with Gen Z workers and addressing the 70% of candidates seeking better work-life balance.