Redpoint Blog Superior Data Quality and the Role of a Customer Data Platform

According to research from McKinsey, personalization drives up to a 25 percent revenue lift depending on an organization's ability to execute. The more skillful a company becomes in applying data to grow customer knowledge and intimacy, the greater the returns. In every industry with a customer-brand dynamic, companies are competing with one another on the [...]The post Superior Data Quality and the Role of a Customer Data Platform appeared first on Redpoint Global.