Reebonz: Financial Analysis: Reebonz (NASDAQ:RBZ) & Jumia Technologies (NASDAQ:JMIA)

Reebonz (NASDAQ:RBZ) and Jumia Technologies (NYSE:JMIA) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, earnings and institutional ownership.