Relatable: Live shopping platform Bambuser acquires Relatable for $24m | Mobile Marketing Magazine

Live shopping platform Bambuser has acquired global marketing technology company, Relatable for $24m (£16.90m). By combining social commerce, livestreaming and influencer marketing Bambuser is making is easier for brands and retailers to execute measurable, scalable and effective campaigns. To date, both Relatable and Bambuser have partnered with hundreds of brands from around the world, including shared customers like Samsung, Ted Baker and Klarna. Relatable does not represent influencers, but instead helps brands to find the right influencers from their proprietary database of millions, ensuring that campaigns have the desired impact. The two companies will operate and service customers independently, yet collaboratively. The acquisition will add significant value to Bambuser and its shareholders by accelerating SaaS...