Relationedge Blog 4 Commonly Misunderstood Google Analytics Metrics

Google Analytics is a free tool that delivers data straight to marketers and company decision makers — in other words, it’s a marketer’s best friend. It allows you to evaluate the effectiveness of your digital marketing efforts by aggregating data on the demographics of your visitors, their behavior on your site, and more.   Learning how to leverage Google Analytics will make your marketing efforts stronger — according to Google, leading companies are twice as likely to make decisions based on insights gained from their Google Analytics data. There are some things to note before diving into your data: Any time you’re talking about customer data, a solid marketing strategy is needed to guide the way you interpret and use the information you get from Google Analytics. Without the right strategy, it’s far too easy to get caught up in a cycle of trying to “improve” a certain metric without really understanding why you want to focus on that metric, or how it will benefit your company.  There are a handful of commonly misunderstood Google Analytics metrics that you should make sure you have a good grasp on before you move forward. This will help you apply your strategy in meaningful […] The post 4 Commonly Misunderstood Google Analytics Metrics appeared first on RelationEdge.