Relationedge Blog Everything You Need to Know About Salesforce Audience Studio (Formerly Salesforce DMP)

Digital advertising is officially bigger than traditional advertising, which means if it hasn’t already, it may soon start consuming a larger share of your ad spend. It also means that having technology that effectively pulls in and analyzes your customer data from digital platforms is essential to your advertising success.  Enter: Data management platforms (DMPs).  DMPs like Salesforce Audience Studio (formerly Salesforce DMP) are the backbone of data-driven marketing efforts. A DMP collects, organizes, and activates first-, second- and third-party audience data from any source — online, offline, mobile, and beyond. These platforms allow your company to gain unique insights into your customers and effectively segment and reach your audience.  As a Solution Architect at RelationEdge, I help clients install and learn how to use tools like Audience Studio every day. Read on to learn more about Audience Studio and how you can set it up to maximize your digital advertising efforts. How Does Salesforce Audience Studio Work? A powerful Marketing Cloud feature, Salesforce Audience Studio is a customer data marketplace that only other platform users can access. Audience Studio can also be paired with Data Studio, which gives you the chance to sell data and purchase look-alike audiences.  Audience […] The post Everything You Need to Know About Salesforce Audience Studio (Formerly Salesforce DMP) appeared first on RelationEdge.