Relationedge Blog How to Audit Your Brand Experience for Consistency — And Why It Matters

Does your brand look and feel the same for a customer who likes your Facebook page as it does for another customer reading your email newsletter? What about for a customer who purchases a product on their mobile device versus one who visits your website from a computer?  Your customers should have the same brand experience regardless of what platform, device, or channel they use to interact with your brand — and this is particularly true across your brand’s different digital channels. Consistency lends itself to brand recognition, which generates consumer trust. The critical nature of consistency means branding is every team’s job, not just the responsibility of the marketing team. Read on for more about why a consistent brand experience is important for your bottom line, and how you can audit your brand to see if you’re on the right track.  The Importance of Brand Consistency In 2016, Interbrand charted the cohesiveness of renowned brands like Apple, Google, Honda, Sony, General Mills, and Xerox against their revenue compound annual growth rate. It found that customers reward cohesive brands by buying from them more, leading to greater corporate growth.  Put in the simplest of terms: a consistent brand equals greater […] The post How to Audit Your Brand Experience for Consistency — And Why It Matters appeared first on RelationEdge.