Relationedge Blog What Is My Quality Score and How Do I Improve It?

Do you know what your website’s Quality Score is?  Every marketer should, given how important Quality Score is in regards to pay per click (PPC) advertising. Improving your Quality Score is one effective way to get more bang for your buck with your PPC strategy and efforts. Yet while many marketers understand the basics of Google Ads and Facebook Ads, as well as the essentials of PPC advertising, they may not be as comfortable with website quality scores. In this blog post, we explain what a Quality Score is, as well as how to improve and leverage it for PPC success.  Understanding Quality Scores Very simply, Google describes Quality Score as “an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”  These factors — quality of ads, keywords, and landing pages — are among those used at auction to decide whether an ad will show on a page in response to a user’s search query. So while Quality Score itself is not a factor at auction, improving your Quality Score can make it more likely users will see your ads.  Quality Score encompasses a range of 1 to […] The post What Is My Quality Score and How Do I Improve It? appeared first on RelationEdge.