Relationedge Blog Why Email is Still an Effective Part of Any Digital Marketing Strategy

It may be hard to believe, but email marketing celebrated the big 4-0 in 2018—and though it’s changed significantly since it appeared on the scene, it’s aging like a fine wine, evolving and remaining relevant instead of fading out of style. But does the longevity of email marketing thus far mean that it will stand the test of time going forward? As technology continues to permeate all aspects of our lives, we feel strongly that the answer is yes. Email will always be a part of the world of digital marketing. Here’s why you should be investing in email as the core of a strong digital marketing strategy for today and the future. A Very Brief History of Email  The very first marketing email in 1978 only reached 400 recipients; it’s safe to say we’ve come a long way since then.  In 1989, the Lotus Notes email software hit the market and made 35,000 sales in its first year. By 1996, Hotmail had begun to offer a free web-based email service that armed marketers with incredible tools. A little over 20 years later in 2018, 64% of marketers said emails had become their most effective marketing channel.  Today you’d be […] The post Why Email is Still an Effective Part of Any Digital Marketing Strategy appeared first on RelationEdge.