Relationedge Blog Your Guide to Navigating AI and Marketing

Artificial Intelligence (AI) has trickled its way into our everyday lives (on a daily basis, Gmail routes suspicious emails to my spam folder) and continues to surprise us with new uses (did you know that you can take a photo of something you want to buy, and Amazon will use visual recognition software to recommend similar products?).  Not surprisingly, AI is also revolutionizing our work lives — especially in the world of digital marketing.  From writing content to analyzing customer behavior, I’ve seen AI developed for a host of digital marketing applications. It’s an advancement marketing teams (my team included) are eagerly keeping their eyes on. Before you dive into the possibilities for how your marketing team can use AI, it’s important to first ask yourself: are you ready for the technology transformation it requires?  Just because Artificial Intelligence is trending doesn’t mean it’s right for your organization.  3 Questions to Assess Your AI Readiness When you see other companies using AI in their digital marketing strategies, you may feel pressured to keep up. Perhaps your competitor is producing more content than your brand because they’ve turned to AI-written blogs. Or maybe your main competitor is using AI-analyzed data to […] The post Your Guide to Navigating AI and Marketing appeared first on RelationEdge.