Relationedge Blog Your Step-by-Step Guide to Writing a Case Study for Your Business

So your company’s content marketing has a strong foundation: You’ve got a blog, an email newsletter, and you’re regularly posting on social media. That is awesome — but your work isn’t over quite yet. Another type of content you can leverage is sales collateral, or content that will help your sales team close deals with prospects. Case studies are an amazing tool in this sphere; nothing shows a prospective client how you can help them better than showing how you helped someone else with the same problem. That’s why case studies are the fifth-most popular content marketing tactic after social media, email newsletters, blogs, and website articles. Here’s a step-by-step guide to writing compelling case studies that showcase your business and ultimately support your sales team. 1. Determine Who to Showcase First, decide what you want to illustrate with your case study. Instead of setting a vague or broad goal to demonstrate “overall business success,” narrow your goal to a more specific objective. Think about the problems your customers have, and the ways you’ve helped remedy those issues.  These problems and solutions could look like a number of things:  A client had a process that was time and effort intensive, […] The post Your Step-by-Step Guide to Writing a Case Study for Your Business appeared first on RelationEdge.