Choosing a name for a product takes a lot of thought. One classic blunder supposedly involved the Chevrolet Nova, which did not sell well in Latin America because its name translates as “no go” in Spanish. This is actually an urban legend, but the story illustrates how language must be thoughtfully considered. The name should […]
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Renaissance is a Wisconsin-based educational technology platform that provides solutions such as student performance assessment and data insights for K-12 schools.