Rentrak: Evening The Score With Comscore CEO Bill Livek

Nielsen's recent missteps have been Comscore's opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely trend that the amount of time American adults spent with media while stuck at home had actually declined. But Comscore's data told quite a different story, says CEO Bill Livek on this week's episode. When... Continue reading » The post Evening The Score With Comscore CEO Bill Livek appeared first on AdExchanger.