It's time to call it: the "customer journey," as you know it, is officially dead.It's a concept that sprang into the industry's collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With...The post Why Lifecycle Marketing Isn't Linear appeared first on ReSci.
Retention Science develops a marketing automation platform for consumer brands that uses artificial intelligence to predict customer behavior and deliver targeted multichannel advertising and customer engagement.