Press Release: Resolute : Rocket Fuel, Glenfiddich, and Resolute Digital Partner To Make RTB Programmatic TV Buys Through DISH Media Sales Programmatic Marketplace for Linear TV

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that Glenfiddich, the world's most awarded single malt Scotch whisky, completed its first programmatic purchase of targeted, linear TV advertising with a six-week campaign that began November 19, 2015. Through its advertising agency partner Resolute Digital, Glenfiddich bought the ad in the recently announced DISH Media Sales impression-by-impression programmati