Resolute: Through The Lips And Over The Gums, To Programmatic TV Liquor Has Come
According to a presentation at MediaPost's TV Insider Summit, a liquor brand was the first to break into a programmatic TV ad buy on satellite TV provider DISH. How TV media-buying has changed. When I started out, liquor brands couldn't even advertise on TV.
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Resolute Digital is a provider of website design, social media and digital marketing services for businesses.
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