Retail Velocity Blog Understanding Demand Signal Repositories in the Retail Consumer Goods Industry

Understanding Demand Signal Repositories in the Retail Consumer Goods Industry (After all these years, why is a Demand Signal Repository, or DSR, so hard to build when an effective DSR can produce A Path to Rapid Deployment and Lower Costs?) Abstract: In 1994, the first demand signal repository was developed by John Beckett, the founder of Retail Velocity.  What is a DSR?  A DSR is a data warehouse, or data lake, that basically gives a consumer goods company the ability to capture and view retail demand information in a granular fashion across specific retailers and channels.