Return Magic: Shopify buys Montreal startup Return Magic to beef up return game

Shopify's own collection of unique apps and the developers that create them is paying dividends. The Canadian ecommerce engine has acquired Montreal's Return Magic in a deal that should see Shopify improve its return capabilities for online store owners. Return Magic was developed within the Shopify app ecosystem. Cofounders Guillaume Racine and Raff Paquin announced their firm's acquisition in a Medium post. The two credit Shopify's partner program with helping to grow their company from the early beginnings and say that for that reason the acquisition "felt natural." Founded in 2016, Return Magic was aimed at simplifying the returns process, which involves a complicated mix of user experience, financial processing, inventory management, logistics and more. Unsurprisingly, returns are typically of great concern for online retailers to manage. Racine told the National Post that managing returns well can lead to repeat customers, whereas..