Rhythm Blog Will Proximity Marketing Ever Catch On?

The future is almost here. And while it doesn't look like the Jetsons just yet, there are scores of incredible new technologies-from driverless cars, to smart homes, to virtual reality-that have moved beyond their first baby steps. iBeacon technology is one more infant to add to the list. If you haven't heard of iBeacon, you're not alone. For a technology that promised to change shopping (and much more) forever, it has mostly disappointed so far. So what is iBeacon? iBeacon is a technology developed by Apple that allows Bluetooth-enabled devices to transmit or receive data within small geographic ranges. It worksShow Me More