Ribena: Ribena Celebrates 85 Years of the Brand With Its Favorite Berry Characters

Ribena's 1980s era is back with its favorite Berry character. Upon marking its 85th anniversary, Ribena tries to give the latest ad push by reintroducing 'Ribena Berry characters.' M&C Saatchi-created ad, brings a 21st-century version of mesmerizing Berry characters to your screen. Interestingly, this is the brand's biggest marketing campaign, investing £3.5m to get fruitful [...] The article Ribena Celebrates 85 Years of the Brand With Its Favorite Berry Characters appeared first on World Branding Forum. The article Ribena Celebrates 85 Years of the Brand With Its Favorite Berry Characters appeared first on World Branding Forum.