Richer Poorer: Iva Pawling, co-founder of Richer Poorer, right, goes over product photographs with Sara Woolsey, create director, left, and Jenny Alaimo, lead product designer, middle, at their office on Nov. 8, 2018 in San Juan Capistrano, Calif.

Iva Pawling, co-founder of Richer Poorer, right, goes over product photographs with Sara Woolsey, create director, left, and Jenny Alaimo, lead product designer, middle, at their office on Nov. 8, 2018 in San Juan Capistrano, Calif. (Gina Ferazzi/Los AngelesTimes/TNS)