Riide: Startup superstars: Riide

In late 2012 Amber Wason and Jeffrey Stefanis scraped together all the money they had in their bank accounts and started building an electric bike. For their startup, Riide, they wanted something different than what they saw on the market - a mode of transportation that could ease commutes for students and young professionals and cost far less than the $3,000 or $4,000 models out there. The higher-end electric bikes sell for even more - $6,000 or $7,000. The big problem? They had no idea how...