Ripple Brand Collective: The meteoric rise of barkTHINS snacking chocolate: 'It took off like a rocketship'

Sometimes the most disruptive food products are less about blue-sky innovation than taking something familiar, adding a new twist, and creating a completely new category, says Ripple Brand Collective founder and CEO Scott Semel, who has seen his latest creation - barkTHINS snacking chocolate - "take off like a rocket ship".