Distribution and logistics startup Ripplr has raised $12 Mn in a pre-Series B funding round with a mix of debt and equity funding. It is an AI-driven distribution startup that offers distribution as a service to brands. Our AI/ML-based distribution platform bridges the gap between brands and unorganised retail, solving for both distribution and information asymmetry,� said Abhishek Nehru, cofounder of Ripplr. The online vertical of the logistics market is projected to be worth between $20 Bn and $30 Bn by 2025. Last month, Indian logistics unicorn Delhivery had filed its draft red herring prospectus (DRHP) with market regulator SEBI ahead of its initial public offering (IPO).