RiverRoad Waste Solutions: 'Uber for Trash' Startup Rubicon Global Acquires Waste Management Company

Fortune has learned that Rubicon Global, an Atlanta-based waste management startup, has acquired RiverRoad Waste Solutions, a New Jersey-based waste and recycling company. RiverRoad confirmed the deal, though financial terms weren't disclosed. This is a rather surprising move as Rubicon has long marketed itself as the "Uber for trash," and being a waste brokerage is a descriptor that the company has long resisted. RiverRoad Waste is a registered waste broker, meaning the company brokers agreements between business customers and trade waste removal companies. You may remember Term Sheet's coverage of Rubicon Global from last year. At the time it had raised new funding that valued the tech company at $1... Read More