Roar Media, Inc Blog THEY PRAY, WE PLAN: STRATEGIC MEDIA SEQUENCING AND WHY IT MATTERS

By Kris Conesa Senior Director of Media Strategy It’s a dirty little secret within the public relations industry that more than a few well known agencies rarely ever have a plan. What they do have is a media list. A list of every reporter they have ever been in contact with and many that they’ve […] The post THEY PRAY, WE PLAN: STRATEGIC MEDIA SEQUENCING AND WHY IT MATTERS appeared first on Roar Media.