Rock Solid Blog 5 Ways Cupertino, CA Advanced Citizen Engagement with a Gov CRM

What even is a CRM anyway? That term comes across in many business and marketing scenarios, the short acronym standing for Customer Relationship Manager - but in the local government sector, this stands for Constituent Relationship Manager.  Salesforce, Zoho, and Monday.com are some popular ones in the business sector, and the purpose of all them can range in many functionalities- everything from lead and sales management, tracking pipeline sales, communicating with customers and clients, and tracking those interactions, automating work tasks, and the list goes on and on.