Rocket Fuel: Brands & Agencies Will Fight Over Data, Rocket Fuel's Duerr Says

COLOGNE - If data is still "the new oil", get ready for a tussle between prospectors eager to control the land through which it flows. Speaking with Beet.TV for this video interview, one ad-tech exec sees a looming conflict between two industry actors who more typically do business with each other. "Data ownership is going [...]