Rocket Fuel Blog New in the Rocket Fuel DSP: IAS pre-bid viewability

By Mark Thornby, Principal Product Marketing Manager Rocket Fuel continues to enhance our platform and its ease-of-use for advertisers. Recently, we expanded our partnership with Integral Ad Science (IAS) to include performance-matching pre-bid viewability targeting. This new capability streamlines workflow and improves campaign performance. Now, with the click of a button, advertisers can hit their [...]The post New in the Rocket Fuel DSP: IAS pre-bid viewability appeared first on Rocket Fuel.