Romax Marketing & Distribution Ltd Blog Leveraging Customer Data for a Better Direct Mail Marketing Campaign

There is a misconception that direct mail marketing is no longer needed in the digital-first environment. Many businesses have halted this strategy in favour of email marketing and other digital strategies. But traditional mail is still highly effective in increasing acquisitions. Research has found that the response rate for direct mail is often better than [...] Read More... The post Leveraging Customer Data for a Better Direct Mail Marketing Campaign appeared first on Romax.