NEW YORK, Dec. 18, 2015 /PRNewswire/ -- Rosetta, the world's leading agency focused on customer engagement and part of the Razorfish Global network, today announced it has hired Ed Falconer to lead its Analytics and Optimization (A&O) practice as senior vice president. Falconer will be based in Rosetta's New York Tribeca office, and will report directly to Executive Vice President of Strategy David Worth.read more