Royal Mint: The Royal Mint is turning e-waste into gold jewelery: this new campaign tells the story

EveryFriday is looking to help The Royal Mint reposition through its Forever Metal campaign, a circular economy story set in the Brecon Beacons, Wales.Some 7% of the world's available gold is lost through electronic waste. But in a new initiative, the Royal Mint is saving gold from landfills and transforming it into jewelry.Like other elements and precious metals, gold is formed from the death of stars (supernovas). This means it's a finite resource and, therefore, precious, which makes the waste even more alarming.Read more here