Guest author, Edward M. Gillis, is Resident Faculty, Harvard Summer Institute on College Admissions, and Retired Dean of Enrollment Management at the University of Miami.One of the most gratifying aspects of my forty‐year career in enrollment management has been sharing results from a 15-year investigation of undergraduate inquiry generation at the Harvard Summer Institute on College Admissions. Our results-year in and year out-have highlighted strategies to help enrollment managers optimize their Student Search resources and respond to the rapidly changing enrollment landscape.