Rubikloud Blog Promotion Planning in the Wake of the Pandemic

The COVID-19 pandemic has impacted businesses on a global scale. Government lockdowns and quarantined living have significantly changed consumer behaviour and shopping patterns.  These shifts are not only leading to a number of current challenges, but they will also impact forecasting, inventory allocation and promotion planning in the medium and long terms of this situation. […] The post Promotion Planning in the Wake of the Pandemic appeared first on Rubikloud.