Leeds-based brand and communications agency, Ponderosa, has developed a cutting-edge marketing campaign for leading innovator in home appliances, Russell Hobbs. Tasked to create an innovative marketing campaign for the brand's category-defining product, the Calm Kettle, Ponderosa, in collaboration with Tungsten Media, used pioneering virtual production software and AI to bring Russell Hobbs' 'a moment of [...] The post Ponderosa Delivers AI Campaign for Russell Hobbs appeared first on Business Up North.