Rybbon Blog 6 Summer Campaign Ideas That Leverage a B2B Gift Card

Anyone in sales knows about the summer slump. "Let's pick this back up after vacation" can make it challenging to close a deal. Whether you're cross-selling to existing customers or bringing new prospects into the fold, adding a B2B gift card to your summer campaign can help your sales team meet - or exceed - their goals. Need some convincing? The Incentive Research Foundation's 2023 Industry Outlook reports that 50% of respondents in North America believe high inflation increases the value of non-cash incentives (including gift cards), vs. only 23% who believe it makes them less valuable. Many of your customers and prospects are looking to stretch the value of a dollar, and a creative B2B gift card campaign could catch their attention and incentivize them to take action during the slower season. To help you generate excitement around your summer campaign, here are five theme ideas to get you started. Sunny Getaways Summer is the perfect time to engage with customers and prospects about their travel plans. When you're checking in with them, mention you have a promotion that can help them plan their next vacation. Choose your incentives according to your budget and the value of your customer...The post 6 Summer Campaign Ideas That Leverage a B2B Gift Card appeared first on BHN Rewards, formerly Rybbon.