Rybbon Blog 9 Reasons a Digital E-Gift Card Is Better Than a Physical Card

Can you believe that the gift card didn't debut until 1994? Neiman Marcus made the switch from gift certificates to cards first, but it was Blockbuster who began the practice of displaying them for purchase. Three decades later, gift cards have gone digital. If you're not sure what that means, an e-gift card is the same as a gift card - just without the card. Instead, the recipient receives the digital e-gift card through email. Naturally, the e-gift card is becoming more and more popular, especially with younger generations. Fiserv reports that one in three consumers load such cards into a mobile or digital wallet. Here are nine reasons why rewarding with a digital e-gift card makes sense now. READ MORE: Gift Cards Are More Popular Than Ever 1. Free to Send Unlike a physical gift card, an e-gift card has no shipping or packaging costs. Depending on the size of your program, switching to virtual cards can add up to a significant line item on your budget. 2. Easier International Giving Sending a digital e-gift card through email simplifies the process of double-checking postal addresses in other countries, since the format can vary so much. Plus, with a global...The post 9 Reasons a Digital E-Gift Card Is Better Than a Physical Card appeared first on BHN Rewards, formerly Rybbon.