Rybbon Blog Farm Journal Automates Thousands of Incentives With BHN Rewards and Qualtrics

No aspect of your job should ever be called a "nightmare." But for market researchers, manually managing survey rewards frequently becomes just that. Case in point: Farm Journal is a leading data insights company that collects first-party data to serve every audience in the agricultural industry. Managing and deploying quantitative and qualitative research for clients is a key aspect of Farm Journal's services. However, providing incentives to drive more survey responses was quickly becoming a huge drain on time. Obstacles at Every Turn With Manual Gift Card Fulfillment Running hundreds of surveys per year - including juggling spreadsheets to manually track which respondents have received their gift card - can quickly become a full-time job. That was the experience of Amy Mills, a market research associate at Farm Journal who was spending hours and hours sending thousands of rewards a year. She used Amazon to fulfill all their gift card needs, describing the process as "just a nightmare." Due to the large volume of rewards, her team frequently hit the maximum spend limit on Amazon, which restricts gift card purchases to $10,000 per customer per day. Faced with that daily obstacle, along with frustrated survey respondents awaiting their promised reward,...The post Farm Journal Automates Thousands of Incentives With BHN Rewards and Qualtrics appeared first on BHN Rewards, formerly Rybbon.