Attending a tradeshow as an exhibitor is no easy task, especially if you are a small business with limited resources and time. I'll be the first to admit that I've made mistakes as an exhibitor at numerous events but at the same time have learnt a great deal from them. I thought having been involved with the Oracle Openworld team would provide the necessary experience after all I had done that for almost ten years or so. Boy, was I wrong. Nothing prepares you having to make so many decisions based upon assumptions that were poorly defined or not known at all, half of them at the last minute or even on the spot!
