The global digital marketing software market is expected to grow from $85.59 billion in 2024 to $283.42 billion by 2033, driven by factors like growing reliance on online shopping and the need for data-driven marketing tactics. Key players in the market include Adobe, Microsoft, Oracle, Salesforce, and SAP.
Salesforce is a California-based enterprise software company that offers solutions including CRM and cloud computing for industries such as retail and finance.