SalesPredict Blog How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

Improve demand gen results by targeting in-market buyersDespite the game-changing impact marketing automation has had on B2B marketing engagement strategies, there is still a lot of room for improvement when it comes to achieving measurable results and sales revenue from demand generation efforts.How bad is it? In a 2015 B2B Enterprise Demand Generation survey, over half the respondents (50.5%) reported that when it comes to executing demand gen strategy, their marketing teams were either not at all or only somewhat effective, and only 7.3% said that they were very effective.So how do you use the marketing automation and CRM systems you've invested in to improve buyer targeting and boost your demand gen results?Enter predictive intelligence.