SalesPredict Blog How to Increase Conversions with Lead Progression Tracking

We've recently covered how to harness the power of predictive intelligence to target buyers more effectively and deliver more sales qualified leads. Today we'll talk about how to use lead progression tracking to increase conversions.The problem with lead conversionDid you know that 42% of B2B marketing professionals say converting leads into customers is their biggest challenge?That's why increasing the quality of leads is a top priority for a majority of B2B professionals. But how can this be done? Thankfully, 58% of marketers say their lead generation budgets will increase. Given cushier budgets and the availability of today's technically advanced solutions, lead progression tracking is easier than ever.