Sambazon: Generous Brands Announces Joint Distribution Deal With SAMBAZON

LOS ANGELES, June 26, 2024 (GLOBE NEWSWIRE) -- Generous Brands, formerly known as Bolthouse Farms, and SAMBAZON announced today a partnership arrangement in which Generous Brands will manufacture, distribute and sell SAMBAZON Juice and Smoothie Beverages.Generous Brands has been successfully co-manufacturing several SAMBAZON portfolio products for the last 15 months and this agreement elevates that relationship. This new strategic partnership will increase consumer access of the fast-growing consumer trend of functional superfruit juices and smoothies and will enable the scale for retailers to expand distribution across North America.Beginning on July 1st, Generous Brands will produce and sell the following products out of its 500,000 square foot production facility in Bakersfield CA: Original Açaí, Dragon Fruit and Energy Açaí. The manufacturing and distribution of other SAMBAZON frozen and shelf stable product lines will remain with the parent company."The SAMBAZON brand is the first of several disruptive brands to become part of a new platform inside Generous Brands called Integrated Partnerships," said Phil Kooy, Chief Revenue Officer of Generous Brands. "Our Integrated Partnerships platform will leverage Generous Brands' world-class manufacture-to-market refrigerated capability to accelerate the growth of fresh & functional consumer brands - making our combined superpower delivering the best product to absolutely everyone."SAMBAZON is the #1 global brand of Açaí and the first Certified Organic and Fair Trade Açaí company in the world with a proprietary vertically integrated supply chain. Açaí, ...Full story available on Benzinga.com