Sample6 Blog Do's and Don'ts of Rebuilding Your Brand Image After a Food Recall

Regardless of whether a food recall happens through government mandate or voluntary action, there's much at stake, from major recall implementation expenses to rippling reputational challenges. If you don't manage the situation properly and proactively, you're unlikely to be successful in protecting your customer relationships and rebuilding your brand. Do you have an effective, efficient plan in place to address these concerns appropriately? Do you know the difference between smart actions and potentially damaging ones?