SapientRazorfish: No merci for UM as Fiat US moves to Starcom, Hearts & Science snaps up GoCompare.com from Carat

A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles' media account, said to be the biggest to move in North America this year. Starcom beat incumbent UM and Omnicom's Hearts & Science to the business. It was UM's biggest account and the Interpublic-owned agency says it doesn't know why it lost ...