Scibids: DoubleVerify & IAS: Moving From Verification To Activation
In this week's MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention.DoubleVerify (DV) recently agreed to buy Scibids for $125m. Why did an ad verification company want [...]The post DoubleVerify & IAS: Moving From Verification To Activation appeared first on ExchangeWire.com.
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Scibids is a France-based AI-powered platform that provides solutions such as marketing automation and campaign optimization for brands.
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