Screaming Frog Blog Should You Bid on Your Own Brand in Google Ads?

It's a question that divides marketers and keeps PPC managers up at night: should you spend hard-earned budget bidding on your own brand? At first glance, it might seem like a no-brainer. If someone's searching for your brand, they already know you exist. Surely they'll find you organically, right? But...The post Should You Bid on Your Own Brand in Google Ads? appeared first on Screaming Frog.